Three years later, the typeface was renamed Helvetica, after the Latin word for Swiss, to make it more internationally marketable. The result, Haas-Grotesk, was released in 1957 it immediately became popular thanks to its sleek, neutral design. In 1956, Eduard Hoffmann, manager of the Hass Type Foundry, commissioned Swiss typesetter Max Miedinger to design a new sans-serif typeface based on Akzidenz-Grotesk. Akzidenz-Grotesk is most often used in advertising and logos, and can be seen as the typeface used for the American Red Cross, in Arizona State University's branding, and in the Brooklyn Nets wordmark logo. It got a facelift in 1950s and '60s thanks to designer Günther Gerhard Lange, whose work made Akzidenz-Grotesk into a more useable family of typefaces. Released in 1898, it was designed by the Berthold Type Foundry and was based on another early sans-serif typeface, Royal Grotesk Light. AKZIDENZ-GROTESKĪkzidenz-Grotesk is one of the the most influential of the early sans-serif typefaces. Serif typefaces have small flourishes or lines at the tops and bottoms of each letter and are most commonly used in books, mastheads, and headlines, while sans-serif typefaces lack those flourishes and are most commonly used for logos, signage, and online. A typeface is the letters, numbers, and symbols that make up a design of type, while a font is one particular weight and style of a typeface-Garamond is the typeface, Garamond 12 italic is the font. But many of them have histories richer than their designs convey, including the ten below.īefore we start, some terms you should know. Typefaces are everywhere-in books, advertisements, signage, magazines, and logos-yet we rarely pay them any heed.
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